A Critical Study on Digital Marketing with Reference to Different Components of Digital Marketing

Dr. R. M. Yallatti; Mrs. V. S. Jadhav

Title:
A Critical Study on Digital Marketing with Reference to Different Components of Digital Marketing

Authors:
Mrs. V. S. Jadhav | Dr. R. M. Yallatti
DOI:
https://doi.org/10.31142/ijtsrd18711

Cite This Article :

Mrs. V. S. Jadhav | Dr. R. M. Yallatti "A Critical Study on Digital Marketing with Reference to Different Components of Digital Marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | International Conference on Digital Economy and its Impact on Business and Industry, October 2018, pp.231-233, URL: https://www.ijtsrd.com/papers/ijtsrd18711.pdf

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Abstract :
Digital Marketing is a part of marketing which uses digital channels. Some examples of Digital channels includes advertise on website, YouTube, Face book and sponsorship on YouTube. Content marketing, Social Media marketing, E-mail Marketing, Search Engine optimization (SEO), Search Engine marketing (SEM) and Web Analytics are components of digital marketing. According to a survey by Internet and Mobile Association of India (IAMAI), India will have around 500 million internet users by June 2018.So result of this digital marketing shows growth in Digital Marketing in India.

Keywords :
Digital Marketing, E-mail, Search Engine optimization, Search Engine marketing

Publication Details:

Unique Identification Number : IJTSRD18711

Published In : Special Issue | International Conference on Digital Economy and its Impact on Business and Industry, October 2018

Page Number(s) : 231-233

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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